The wonder of the Internet means that there are a great many jobs that can be outsourced to remote workers – including things like the virtual assistant, customer services, content creation,and yes, a lot of marketing. Even some remedial SEO work can be done remotely. However, there are some things that are best done by someone local – because they know where to market to, and they know what you need to get the best results in your area.
It’s important to understand that SEO is not a one size fits all thing. A company that you are dealing with remotely can’t help you to grow your business because they don’t understand what it is that you do, who your customers are, or what your company’s goals are. To get the best results, you do need to talk to your customers face to face; otherwise, you are wasting time and money on a service that won’t get results.
When you work with a company with local knowledge, you will find that they can come out and talk to you – or you can visit their office and then talk to them about your marketing efforts – you can explain to them, apparently, the tone you want, the brand image you are trying to cultivate, and what matters to you.
You will benefit from a marketing person who knows the colloquialisms that people in your area use, who knows what directories, websites, and social apps are popular in your area, and that understands how tourism, special holidays and local events might affect trade.
In something as competitive as SEO, those things really can make a difference. Do you want your site to be the first one that crops with, with directions to your business and a click to call link with your phone number on it? If the answer is yes, then you do need to work with someone that has the in-depth knowledge of your company and your customers that it takes to make that work like a Sacramento SEO company. A remote worker from a different country can do the technical things right, but can’t get that same high-quality local knowledge.